Opening Sundays by Appointment Only

Great news Brides!  We know your weekdays are busy, and our Saturdays are always jam packed. We want to help you find your dress in time for your wedding, so we’ve decided to open on Sundays on a by appointment only basis!  Appointment times are available starting 11:30am, and we close at 4:30pm.

Click here to request an appointment, or call us at 780-761-0888.


Tara Keely Trunk Show Dec 12 and 13

On Dec 12th & 13th, 2014, we’ve got a trunk show featuring the latest collection from Tara Keely.  Designed by Lazaro Perez, Tara Keely represents the bridal industry’s hottest styles and enchanting details. The gowns are ultra chic with stunning fabrics and alluring silhouettes. Tara Keely offers the bride options from a hint of sparkle on a signature jeweled belt to the refined grace of tiered lace. The Tara Keely collection combines glamour with an unmistakable twist of modern sophistication.

Make sure to book your appointment now!

We Love Our Brides Contest

Calling all Novelle Brides (past & present)! As a way to say thank you to our wonderful brides for your support, we will be giving away $500 CASH to one lucky NOVELLE BRIDE!

To be qualified for the contest:
1)You are a bride that purchased your beautiful wedding gown at Novelle Bridal Shop.
2)You have “LIKED” Novelle Bridal Shop’s Facebook Page

To enter:
During the month of OCTOBER:

1) Take a photo of yourself with your Novelle Bridal Shop Receipt Folder and share it on Social Media (Facebook, Twitter, instagram etc)
and share your story with us:

I got my wedding dress at Novelle Bridal Shop and I love it because…

Facebook: Post to our wall and tag Novelle Bridal Shop in your post
Twitter/Instagram: Mention @NovelleBridal or use the hashtag #IAmANovelleBride 


2) Share your experience with us on any of the following media
- Google review
- Yelp review
- Facebook review

Better yet, do both and you will be entered twice for the contest.

This is all because WE LOVE OUR BRIDES!!!

Contest ends Oct 31st, 2014 at 11:59 PM MST. The winner will be randomly drawn on Nov 1st, 2014 and announced on the Novelle Bridal Shop’s Facebook Page and blog. Winner must pick up prize within 10 days after the announcement or a new winner will be drawn.

Updated Website With New Designers

Its been a long time coming, but we’ve finally updated our website to showcase some of the more recent designers we are now carrying.

These include Eve of MiLady, Jim Hjelm, Justin Alexader, Kelly Faetanini, Kitty Chen Couture, Mikaella, Sophia Tolli, and a new line from Watters called D.I.D.

Link: Novelle Bridal Shop

Bridesmaid Trends

There are some great new trends popping up in the world of bridesmaids. Long gone are the horrific fabrics, poufy shoulders, and uncomfortable styles that girls endure for the bride only to complain about years later.

Designers like Jim Hjelm Occasions, Alvina Valenta, and Dessy are offering a wider range of colours, fabrics like chiffon and lace, and wear-ability for bridesmaid dresses – meaning that you can totally wear it again!  Some big trends for this upcoming season are chic vintage looks, softer colours in neutral tones and blush shades, as well as brighter colours like minty blues and greens.

Vintage Maids

Designers are showing vintage inspiration in their collection with touches of lace and illusion necklines. Soft, pastel colour palettes give bridesmaid styles an eclectic look, making these styles perfect for a vintage inspired wedding.

Blushing Nudes

Brides are straying away from overly bright pops of colour, and going for a more classic, timeless look. Opting for flattering nude tones like cashmere, champagne, or silver can not only compliment the wedding’s theme and the bride’s dress, but the right shade can really make each of the bridesmaids glow and look their best. Softer pink tones in blush or rose are a modern classic colour that enhance a romantic setting for a wedding. These colours look great on their own, or mix and match shades to create a unique colour scheme.

Minty Hues

This pretty colour is popping up in dresses, shoes, flowers, and even jewelry – perhaps inspired by the iconic shade of Tiffany blue. Every shade from a pale minty green to a deeper turquoise give bridal party dresses a fresh flair. Mint shades are flattering on just about every skin tone, and can look really great with white and neutral accessories, or even a vibrant pop of colour – whether it’s the bouquet, shoes, or lipstick, like a deep red for a retro look.


Ivy & Aster Bridal and Bridesmaids TRUNK SHOW Feb 7 to 9

If you are looking for a something that is completely unique and full of whimsy, call us to book an appointment and receive 10% off all Ivy and Aster dresses!

Sample Sale

Don’t miss this awesome opportunity to get the dress of your dreams without breaking the bank. We have a select number of sample dresses on sale, reduced 50% to 60%. Select styles from Allure, Ivy & Aster, Nicole Miller, San Patrick, Theia White Collection, and WTOO by Watters.

We’re Moving!

It’s been an amazing 4 years at our current location, but the time has come to move on.

In May 2013, Novelle Bridal Shop will be moving to a new larger, even more beautiful location!

We’ve got a sneak peak in this post here with beautiful renderings and sketches from our friends at Design Eye, who have been wonderful in helping us realize our concept.

We’re only moving a few blocks down the street.  We have loved being a part of the 124st business area in Edmonton, so when this opportunity arose to stay in the area, but expand our size, we jumped at the chance.

Our new address will be 10553 124st.  We’re just north of Stony Plain Road in a beautiful all-glass building.

If you have any questions or concerns or would like further details, please contact us at 780-761-0888 or

Also check out our designers website: Design Eye





December Accessories Promotion

We’re having a great promotion for the month of December.  Its a good opportunity to pick up something to bling out your beautiful gown, or even as a gift for someone special for the holidays.



Zora by WToo – Jacquie

Our bride featured today is wearing the Zora by WToo.  It is an ivory gown featuring soft Lace v-neck dress with charmeuse midriff and puddle train.



Source: Wedding Obsession